The AdChain Blockchain Launches To Rescue Ad Tech

MARTECH TODAY is waiting a contribution on "The adChain blockchain launches to rescue ad tech".. Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by ad blockchain firm .... Today the IAB Technology Laboratory revealed details of their blockchain pilot ... MetaX launched its adChain Registry which provides a blockchain-driven list of .... Introduced by MetaX and DMA, it is designed to track digital advertising's supply chain.. The issues these blockchain adtech companies are tackling are coming into focus ... P&G's CMO Marc Pritchard must have launched at least a few ... the time and money we save into better advertising to drive growth. ... MetaX — Created AdChain Registry dapp to decipher which ad-supported websites are .... The rise of digital audio advertising has given marketers a powerful new lever, but ... The latest MadTech craze is focused on blockchain technology, which some say ... Association launched adChain, an open protocol blockchain tool that enables ... Before AI adoption can really surge, some degree of transparency needs to .... Blockchain technology takes another step today toward helping ad tech solve its problems, with the private beta launch of adChain by ad blockchain firm MetaX .... Google Blockchain Cloud Service to launch with Startups Digital Asset and BlockApps ... integrating both government and commercial services for its 7 million citizens and residents ... blockchain technology can save the UK government £8 billion ... inbev blockchain, ad agencies blockchain, ad value chain, adchain, bctech, .... Now, big firms are looking to blockchain digital advertising platforms to help solve this problem. ... MetaX reports on the adChain blog that Facebook was a user, but was ... indicator that the technology is now well on the road to adoption. ... About Us · Partnerships · Press Releases · Contact Us · Write for us .... I had previously founded several advertising technology companies and through ... adToken is a new digital asset that introduces an incentive model for the ... and adoption, we hope to continue to add value to the digital advertising industry. ... For example, The adChain Registry is a decentralized, .... Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use ... Last week, adtech company MetaX launched “adchain,” a use of the ... The problem is the need for adoption — multiple providers at .... MetaX is an AdTech company committed to building cutting edge ... Which businesses are fastest to adoption of Blockchain platforms? ... We developed the AdChain Registry as the first token-curated registry (TCR) to launch .... This startup used blockchain to raise $15 million for a blockchain-based ad ... Detail Explanation about what is Block Chain Technology, and how it works?

... The adChain blockchain launches to rescue ad tech; The AdChain Registry – adToken; adChain GitHub ... Unlocking the blockchain for digital advertising.. Can blockchain in advertising fix problems of digital advertising? Adbank is an adtech startup building a blockchain-based advertising solution to ... MetaX launched an open protocol, adChain on the Ethereum blockchain that .... MetaX, an adtech company that says its platform “allows the digital ... company ConsenSys to build adChain, a blockchain-based protocol it said powers ... enabling interoperability and easy adoption by the digital advertising .... Learn about the different applications of blockchain technology, and its potential to ... The adChain blockchain launches to rescue ad tech,” MarTech Today; .... The adChain blockchain launches to rescue ad tech. The adChain blockchain launches to rescue ad tech. Source: Marketing LandPublished on 2017-06-13.. It's time to fight fakes with a new tech tool: blockchain - Internet Retailer - marketingIO. Marketing NewsMarketing AutomationDigital MarketingViral .... The adChain blockchain launches to rescue ad tech. Introduced by MetaX and DMA, it is designed to track digital advertising's supply... Barry Levine | Jun 13, ...

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The AdChain Blockchain Launches To Rescue Ad Tech androhayza